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Brand Identity
System

We shape distinctive identities from strategy through execution, giving brands a clear point of view and a visual system that works everywhere.

Whether you are building a new brand or giving an existing one fresh direction, we connect the thinking behind it to the things people see and use.

Fictional editorial still life of paper, packaging and cobalt forms illustrating brand design.
Conceptual studio imagery—not client work.

What we can help with

Explore the work behind each part of brand identity system.

Conceptual studio image of an art-directed brand research and positioning wall.
Conceptual imagery · Brand Identity System
01 / 04

Brand strategy and positioning

Deliverables: Audience research, positioning, brand story, messaging direction

Discuss this service
Conceptual studio image of a coordinated visual identity system in paper and cobalt.
Conceptual imagery · Brand Identity System
02 / 04

Visual identity and rebranding

Deliverables: Logo system, typography, colour, visual language, guidelines

Discuss this service
Conceptual studio image of sculptural printed packaging forms.
Conceptual imagery · Brand Identity System
03 / 04

Packaging design

Deliverables: Labels, packs, dielines, print-ready artwork

Discuss this service
Conceptual studio image of an editorial publication and print display.
Conceptual imagery · Brand Identity System
04 / 04

Print and editorial design

Deliverables: Brochures, catalogues, posters, reports, event graphics

Discuss this service

How the work moves forward

We start with your audience, goals and existing materials. Strategy and visual direction lead into an agreed identity system, applications and review stages.

What shapes the quote

Tell us what is changing, where the brand needs to appear and when you intend to launch. We agree the exact deliverables and handoff before work begins.

SAKI

See a real identity and packaging project from our portfolio.

View the work
Can you work with an existing identity?

Yes. We can extend existing materials or discuss a broader rebrand when the current system no longer supports the business.

What files and guidelines are included?

The final assets and level of guidance depend on the agreed scope. We define them with you before production starts.

Start a project enquiry@designerbstudio.com