
Brand strategy and positioning
Deliverables: Audience research, positioning, brand story, messaging direction
Discuss this serviceWe shape distinctive identities from strategy through execution, giving brands a clear point of view and a visual system that works everywhere.
Whether you are building a new brand or giving an existing one fresh direction, we connect the thinking behind it to the things people see and use.

Explore the work behind each part of brand identity system.

Deliverables: Audience research, positioning, brand story, messaging direction
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Deliverables: Logo system, typography, colour, visual language, guidelines
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Deliverables: Labels, packs, dielines, print-ready artwork
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Deliverables: Brochures, catalogues, posters, reports, event graphics
Discuss this serviceWe start with your audience, goals and existing materials. Strategy and visual direction lead into an agreed identity system, applications and review stages.
Tell us what is changing, where the brand needs to appear and when you intend to launch. We agree the exact deliverables and handoff before work begins.
See a real identity and packaging project from our portfolio.
View the workYes. We can extend existing materials or discuss a broader rebrand when the current system no longer supports the business.
The final assets and level of guidance depend on the agreed scope. We define them with you before production starts.