Burgerlee
Fast-food identity & packaging
A high-energy burger identity built around a memorable kick.
The brief
Create a lively identity for a fast-food brand with a bold, youthful personality that stands apart at a glance.
The approach
A burger-shaped kicking character gives the brand its signature mark. Expressive lettering, punchy slogans, and a red, cream and black palette carry that attitude through the packaging concepts.
Design decisions
- Make the burger-kick character the recognizable anchor of the identity.
- Pair energetic script lettering with direct, high-impact messaging.
- Extend the core mark and palette across food packaging and staff apparel mockups.
Deliverables
- Brand identity
- Logo and character mark
- Colour system
- Packaging and apparel concepts
Project gallery.
