Brasserie du Primerose

Hospitality identity & menu design

Belgian classics and Greek specialties, brought together through one restaurant identity.

Brasserie du Primerose cream-and-brown menu held at a restaurant counter.

The brief

Bring two culinary traditions into one clear, welcoming identity for a Brussels brasserie near the Atomium.

The approach

A warm chocolate-and-cream palette, structured menu typography and location-inspired line art connect the restaurant's menus, signage and print materials.

Design decisions

Separate Belgian classics and Greek specialties with clear menu hierarchy.
Use Atomium-inspired illustration to connect the identity to its setting.
Carry the same warm visual language through the dining touchpoints.

Deliverables

Visual identity system
Menu design
Environmental signage
Print collateral

Project gallery.

Brasserie du Primerose cream sandwich menu held at a restaurant counter.

Primerose menu signage mounted beside an outdoor restaurant terrace.

Primerose freestanding restaurant menu sign against a pale stone wall.

Primerose printed menu with brown typography and Atomium-inspired line art.

Primerose brown and cream business cards, including a contact card with a QR code.

Primerose restaurant menu presented on a tablet against cream.

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